What is Toggling Costing You?
When a consumer switches banks or a business switches suppliers, companies have proven that there is an economic cost involved. Similarly, there is a cost effect on our brain when it gets interrupted by switching tasks. In an experiment with a control group that was not interrupted while they were asked to read a short passage and answer questions and another group that was interrupted with brief emails on further instructions, the brain drain on the interrupted group made them answer correctly 20% less often!
While it’s not surprising that this “toggling” causes us to lose focus, many of us find it difficult to turn off the distractions. But if you can quantify how much it is costing you – reducing your performance from 80% to 60% – then you may just have the motivation needed to close your email application, turn of your instant alerts, and just do one task at a time.